Who are the Uyghurs?

Uyghurs are a Muslim Turkic ethnic people, indigenous to the area given the colonial Chinese name of “Xinjiang” but commonly called Eastern (or East) Turkestan by Uyghurs themselves. They are currently experiencing severe oppression that—according to some reports—amounts to cultural genocide.

This includes: unjust imprisonment in internment camps, forcing strangers of Han Chinese ethnicity to enter the homes of Uyghur people to live with them, forcing Uyghur girls to marry Han Chinese men, passports being removed, and more.

Why should I care?

If you care about defending the very definition of human rights, then you should care deeply about this cause.

Where does the money go?

100% of profits go to the World Uyghur Congress (WUC) which is a UN-backed and trusted organisation. Through their tireless research and advocacy work, the WUC is responsible for the Uyghur situation being discussed at federal levels of government in various European states, for raising awareness within the UN and sparking the recent wave of media coverage, validating the reports of human rights abuses against Uyghurs coming out from China, and more.

Who is on your team?

Intezar is a culture-loving chiropractor, Subhi is a frequently travelling creative team director, and Turgut is an academic.


Why can’t I purchase directly from the online store?

At the launch of our shirts, we are selling solely from our LaunchGood campaign page to help reach more people. We will then start selling from our online store if we have enough stock left over. Click here to purchase from our LaunchGood campaign.

What more can I do to support?

We love you for asking this question. Really. These are the three things we recommend:

Firstly, action: support our campaign by purchasing a shirt that celebrates atlas (a form of ikat) which is an Uyghur fabric traditionally handwoven on silk, with 100% of profits going to the World Uyghur Congress—a UN-recognised international not-for-profit organisation that works to advocate for the rights of Uyghur people through democratic and peaceful means.

Secondly, words: help us reach more people so they may learn about what is happening to our friends and family. Please share this campaign:

Thirdly, prayers: whenever you remember, please make a dua/prayer for us - or send positive vibes our way. Not just for the Uyghur people who are experiencing incredible injustice and oppression, but for all the oppressed indigenous peoples around the world.